Relationship between GDP and the quality of life in Brazil Research Paper

Relationship between GDP and the quality of life in Brazil - Research Paper Example 81). Scope of Research The companies that are able to take the proactive mindset should have the capability to rebuild several business strategies with the objective of shaping a better future to taste success. The aim of the thesis is to devise a win-win situation that benefits the communities and the corporate bottom lines in a similar fashion. Thesis Statement What are implications of corporate involvement in order to solve social problems? Literature Review According to Dominic Barton, the operating environment of business is experiencing radical transformation. The going concerns are getting influenced by demographical, technological and societal factors. It can be anticipated that the above mentioned trends will affect the operating environment, but it is surprising to witness the confluence of the trends. He states a wave of transformation on the way. Elizabeth Stevenson sought to examine the size or the scope of the changes. The time calls for examination of whether the move is towards venturing into new markets, or ways to survive efficiently. The operating environment will be influenced in a different fashion if the move is towards overcoming the scarcity of resources or interacting with the authorities in a different way. According to Patrick Viguerie, examination of the demand pools will reveal that the revenue leaders of today will not be in a sustainable position in the coming years as far as unit leadership in emerging markets is concerned. This means that the new world will witness new leaders. He stated that companies opt to view the short term while deriving strategies. Several insertion points were put forwarded by Sven Smith. The strategies should be informed by some upfront section along with some trends that will contribute to promotion of new businesses. The section can be undertaken on a monthly or annual basis. Research is required to determine the degree of the position of the resources against the trends as well as to make a second st rategy if the undertaken strategy sinks (Belgard & Rayner, 2004, p. 4). The forecasted trends are easy to be embedded into the strategic planning processes but in a tricky fashion. A long term trend embedded into the planning process can be a throwaway in the initial stages. The existing challenge is to engage line executives in order to recognize the trends, and if the trends are analyzed as forces of nature, it would be hard to recalculate again into the trajectory of the business keeping in mind the subsequent shifts. The tasks ahead of the global corporation are to contend with the amount of restructuring and shifting of portfolios that are anticipated to occur in the coming decade. The corporations need to analyze the nature of the shifts and build a conviction and find the right moves that will contribute to the creation of value. The implications of the trends will be profound. The coming years will witness multiple headquarters as the organizations will like to expand their operations. The pools of talent that has been created around the world now are sufficient to deal with the expansion plans. A competitive advantage lies in bringing the talent pools into the leadership arrangements and assimilates them into the borderless corporations. In order to unleash the talent, the corporation will have to reengineer the society and the economy and provide

Marketing Plan Research Paper Example | Topics and Well Written Essays - 250 words

Marketing Plan - Research Paper Example Sylva make-up kit will contain the best ingredients that will ensure the make-up does not fade for 15 hours. The product will also contain ingredients that will ensure the face is moist and aerated throughout the day. Sylva make-up kit will also be creatively packaged with a velvet cover that will contain the company logo. The mission of Sylva Company is to develop continually and bring to the market quality cosmetic products at an acceptable price. The company aims at introducing Sylva make-up kit to the market and record high sales and 70% profit margin. Sylva will employ a brand building approach as the rationale for the marketing plan. The company will attain this through a marketing mix that incorporates unique product attributes, suitable distribution and effective promotional mix. The primary marketing objectives are to generate netted revenue from retail sales and obtain new funding sources. The promotional mix will include intense advertising in print, audio-visual and the internet. Sylva will position itself through renowned print media such as the Vogue, Vanity Fair, In Style and Cosmopolitan. Increasing the presence of the product on the internet is anticipated to yield better results. The product will also be marketed through personal relation campaigns and point of sale that will reinforce the product’s message of quality. The United States cosmetics market is saturated with cosmetic companies. The industry has continuously grown. This industry is set to increase in the next five years. As a result, Sylva Company is set to benefit from it. The product has four primary competitors. These include Aveda, Clinique, Essential Elements and Kiehl’s Company. The product hopes to increase its customer base by